Sunday, January 24, 2016

Here's How Much Celebrities Make in the Instagram Product Placement Machine

It probably will not surprise you to learn that your favorite beauty blogger or reality television star is almost certainly getting paid to post that perfectly lit selfie with an artfully placed tooth-whitening kit or meal replacement shake on her Instagram account. What you don’t know, really, is how much money they actually receive for those pseudo-advertisements. Jezebel has obtained detailed rates for micro- and macro-celebrities from Jenny McCarthy to Scott Disick; our reporting found a wide range of fees for posts published on Twitter, Facebook, and, most typically, Instagram.

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