Tuesday, October 27, 2015

Increasing Audience Engagement Key Objective in Social Media Marketing

Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but more importantly, increase audience engagement.

An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.

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