Thursday, September 10, 2015

Social Media Dominates Display Ads in Latin America

In Latin America, social media gets a lot of eyeballs—and the ads to match. The sites get among the best reach of all internet properties, and in major markets they represent by far the biggest display ad publishers.

According to comScore, more than half of all digital display ads served in Mexico in April 2015 were on social media sites. In Argentina, the figure was 42.1%, and in Brazil, 38.4% of digital display ads—still a plurality—were served by social media properties.

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