Friday, June 19, 2015

Five reasons why social advertising beats search advertising

While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, rather than ratings and reviews, are the keys to getting consumers to purchase.

In lifestyle categories like fashion and home decor, search ads are a challenging medium. It's difficult to trigger an emotional response to a product in that restricted ad format and users don't see search ads until they've decided what they want to buy

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