Sunday, April 26, 2015

Viva Today: Latinos Are Making it Big in Social Media

The Today show kicked off its "Viva Today!" series on Sunday with an interview of three of the top Latinos online who are pulling in millions of viewers with their unique offerings in the digital space.

Featured were beauty maven Dulce Candy Ruiz, comedic video star LeLe Pons and bilingual chef Gus "El Guzii" Figueroa who has YouTube channels in English and Spanish.

Latinos are heavy users of digital and online tools, sometimes using some more than non-Hispanics, according to studies.

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