Wednesday, September 24, 2014

#Yosoylacara - Building Hispanic Community Pride Through Social Media

HUNTING PARK (WPVI) -- The Latino community in Philadelphia represents a colorful tapestry of culture and pride from around the world. This Hispanic Heritage Month a community organization is working to build community pride by promoting a very popular trend - the selfie.

"#YoSoyLaCara", translated to English mean, "I am the face". It's a new campaign encouraging residents to promote Philadelphia Hispanic community pride by posting selfies via social media, including Twitter, Facebook and Instragram with that hashtag. 

Danny Cortes, Executive Vice President of Esperanza, explains, "We believe in the power and the value of Latinos and the contributions they make to the city of Philadelphia, but specifically in our own community."

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