Tuesday, August 26, 2014

Hispanics Lead Stats In Social Media Usage

The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption. 

The latest piece of research comes from BIA/Kelsey’s Consumer Commerce Monitor Study, which found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms.

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