Thursday, August 21, 2014

Companies finding larger Latino engagement in Spanish social media

Latinos are the fastest growing segment of the population — and not just Latinos, young Latinos are out-growing their non-Latino counterparts.
And nothing screams youth nowadays more than being active on social media, whether that be the major sites like Facebook or Twitter or the smaller 

One new trend looking to capitalize on this growing online Hispanic presence: Companies using Spanish social media campaigns in order to garner more engagement among Latinos.

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