Thursday, July 26, 2012

Hispanics Embrace Mobile, Raise Purchasing Power

July 25, 2012 | by Gavin O´Malley

Hispanic consumers are tech trendsetters domestically -- or, at least, that’s how many see themselves, according to comScore and Latin American online media company Terra.

Per the joint report, Hispanics continue to outpace non-Hispanics with the adoption of smartphones -- an increase from 43% in 2010 to 57% in 2012, compared to an increase from 36% in 2010 to 46% in 2012 for non-Hispanics.

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