SOI TV now reaches millions of Hispanic households across the United States, with a strategy of enabling users to interact, in real-time, with its on-air programming. Viewers can give their opinion about the news by interacting with the channel via Facebook, Twitter or SOI’s Web site.
SOI TV broadcasts recorded shows, live programs and Opiniario, an original format that is focused on the dialogue with its audience around the latest trending topics and news. SOI also features entertainment shows from all over Latin America, interactive telenovelas, among others.
During live and recorded shows, virtual polls and graphics are broadcast with social media (twitter and facebook) data feeds, with updated real-time information.
For the live shows and live graphic insertions on Master Control Room over recorded programs, SOI is using Studio CG, a content management system, to edit, manage and control the graphics. This very intuitive software allows CG operators to introduce the information and play it on-air with ease. It also allows them to create new templates and forms to create new graphics when needed.
Also, wTVision partnered with the channel to offer end-to-end service to support SOI TV to build this channel from scratch, together with Imagina US. wTVision's Playout Automation System, known as Channel Maker, interfaced with a Nexio Video Server from Harris as the main source of content. Sequencing data came from Broadway Systems' traffic management platform, and all sources were routed through a Snell video router including all the channel's live sources. All the channel's graphics came from a VizRT engine and everything was keyed and mixed in an IconMaster from Harris master control switcher.
All source management and switching was made possible through ChannelMaker's plugins for each individual hardware/software in a 'project' configuration that selects all the relevant controllers and then coordinates each one via a central command to each peripheral in real-time as the channel plays out.