Monday, April 23, 2012

Nielsen Finds U.S. Hispanics Tops In Mobile, Social Activity


April 20, 2012 | by Sarah Perez

A new report from Nielsen this morning delves into the mobile and social behavior of U.S. Hispanic consumers, finding they’re highly engaged in their usage of smartphones, online video, social networking and other types of entertainment. According to the study, Hispanics outpace all over ethnic groups in mobile downloads of music and photos, and are more likely to watch video online and on the their mobile phones than others.

Specifically, Nielsen says that Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone.
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