Multicultural Social Media: Reaching to Diverse Communities

April 23, 2012 | by Chanin Ballance

There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices. In fact, a recent survey put out by the Florida State University Center for Hispanic Marketing Communication indicates that emerging minorities visit social networking sites more frequently than non-Hispanic whites.

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