Friday, March 23, 2012

Latin Americans Heavily Engaged in Social Networking

A new report from comScore Inc. (Nasdaq: SCOR) highlights key digital trends in Latin America during the past year and how businesses might capitalize on the region's burgeoning digital economy.

The report, 2012 Latin America Digital Future in Focus, examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.

"2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency," Alejandro Fosk, comScore senior vice president for Latin America, said. 

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