Tuesday, February 14, 2012

Gorton's Seafood launches Hispanic microsite as resource for Spanish-speaking consumers

Gloucester, Mass. (PRWEB) February 13, 2012 - Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters. 

The new site expands on the company’s outreach to the Hispanic population in the U.S., deemed by the U.S. Census Bureau as being the nation’s largest ethnic group. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.

“We’re delighted to launch this new site as a resource for Spanish-speaking families,” said Zach Soolman, Gorton’s Director of Consumer Marketing. “We want the Hispanic community to recognize Gorton’s as a resource for providing families a wide range of delicious, nutritious seafood meals.” 

Several of the recipes featured on the new microsite were developed by Melendez-Klinger, including Tilapia with Garlic and Tomatillo Salsa, Mini Tostadas with Guacamole and Shrimp, and Grilled Tilapia with Citrus Salsa. In addition, consumers can click back to Gorton's Recipe Galley, which features hundreds more recipes in English. Some of these recipes are made with Gorton’s new product, Skillet Crisp Tilapia, which is available in select markets across the United States now and will be available nationally by March. Skillet Crisp is made for your stovetop--which, according to research is a preferred cooking method for many Hispanics--and has a favorable nutritional profile. Skillet Crisp Tilapia starts with 5 Star Tilapia®, quality inspected and selected for the mildest, flakiest fillets, then is lightly coated with real herbs and spices. It is an excellent source of protein, contains natural Omega-3 and no MSG or artificial colors or flavors. Lightly coated for more fish in every bite, Skillet Crisp has less coating and therefore over 25% less fat, calories and sodium per serving versus traditional battered fillets, making it an excellent choice to incorporate into the menu.

“Weight-related health problems are on the rise in the Hispanic population,” says Melendez-Klinger. “Working seafood into your diet is a great way to get lean proteins and increase your intake of Omega-3, fatty acids that are essential for optimum health. Gorton’s has so many tasty products with healthy nutritional profiles, like All Natural Grilled Fillets, Grilled Shrimp and—one of my new favorites—Skillet Crisp Tilapia. There are so many delicious Latin-inspired dishes that can be made with these products and I’m so excited for the Hispanic community to visit Gorton’s new Hispanic microsite and try them out.”

Gorton's offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions. In addition to the extensive recipe section on gortons.com, the Gorton’s Goodness section of the website offers consumers more information about the health benefits of seafood, along with more tips for how to incorporate seafood into their diets on a regular basis. 

About Gorton's Seafood
Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, Grilled Shrimp, Flavored Fillets, Tenders, and Popcorn Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 160 years to providing the best-tasting, highest quality seafood meals. The Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.

SOURCE: Gorton´s Seafood

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