Friday, February 17, 2012

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

Feb 16, 2012 | by Kate Kaye

Yesterday a controversial tweet made by President Barack Obama's reelection campaign manager had the Twittersphere buzzing. Today the center right-leaning Hispanic Leadership Network has seized on "chimichanga–gate," and is testing a new form of Facebook targeting to get its message out to Hispanics.

"Stop the Insults!" declares an ad running in English and Spanish on Facebook. Along with similar display ads running in Google's network, the ads are targeted to independent and conservative Hispanic voters in states with large Hispanic populations - Colorado, Florida, Nevada, and New Mexico. The ad continues, "Demand Obama apologize for his Campaign Manager's insulting and condescending remarks about Hispanics. Sign Today."

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