Jan 24, 2012 | by Georg Szalai
NEW YORK - NBCUniversal's Telemundo Media is looking to make 2012 a banner year for its social media strategy with its latest original telenovela, Relaciones Peligrosas, being its biggest effort ever.
The Spanish-language media company's Telemundo broadcast network is integrating Twitter in new ways into the drama, which premieres on Tuesday at 10pm, and also using Facebook and YouTube to engage viewers.
One innovative approach will see 16 “character” Twitter handles, managed by the Telemundo social media team, send nightly tweets live during both the East and West Coast broadcasts of the show. The content of the tweets will relate directly to on-air events as they were prepared by the writing team of the novela.
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