Monday, January 30, 2012

Social media use by Hispanic Americans grows 38% in one year

Jan 26, 2012 | by Marissa McNaughton

A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at the challenge of “understanding the cultural nuances” of a population with unique digital behaviors.

Between 2000 and 2010, the Hispanic population accounted for more than half of the US’s population increase. Their economic influence doubled from $212 billion in 2000 to $978 billion in 2009, and is expected to reach approximately $1.3 trillion in 2014. According to the report, moving into digital media is an “effortless extension” of cultural habits centered around “living extremely social lives filled with family and friends.”

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