Monday, January 30, 2012

Social media use by Hispanic Americans grows 38% in one year

Jan 26, 2012 | by Marissa McNaughton

A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at the challenge of “understanding the cultural nuances” of a population with unique digital behaviors.

Between 2000 and 2010, the Hispanic population accounted for more than half of the US’s population increase. Their economic influence doubled from $212 billion in 2000 to $978 billion in 2009, and is expected to reach approximately $1.3 trillion in 2014. According to the report, moving into digital media is an “effortless extension” of cultural habits centered around “living extremely social lives filled with family and friends.”

Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month