Tuesday, October 11, 2011

Winning the Mayorship of Latino Marketing

Oct 11, 2011 | by Gustavo Razzetti

In a world in which consumers have become broadcasters of their own lives, it's no surprise that sharing the places they visit has become so popular. Foursquare has already over 10 million users and more than a billion check-ins and continues to evolve.

And Latinos are not shy; taking advantage of all the benefits that Foursquare, Gowalla, and Facebook Places have to offer. Hispanics are 80 percent more likely than the total population to use a check-in service, according to comScore. And it seems that their passion for geo-location is not limited to one tool: 61.5 percent of Latino Foursquare users also use Facebook Places.

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