Saturday, October 8, 2011

Oscar Mayer targets Hispanics with Facebook app

Oct 07, 2011 | by Tim Peterson

Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.

Those who interact with the “Sandwichemos” app are asked to assign a sandwich ingredient to a family member. They can then share the completed sandwich on Facebook.

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