Wednesday, October 19, 2011

Latinos in Social Media (LATISM) Awards finalists unveiled

WASHINGTON, DC (OCTOBER 12, 2011) – The year’s most influential Latinos, brands and community leaders in the social media arena – from parenting, lifestyle and political bloggers to Fortune 500 companies – are among the finalists announced today for the annual LATISM Awards.

The high-caliber and diverse scope of the nominees reflects how the Internet and social media have become the driving force shaping everything from business to Latino daily lives. Now in its 3rd year, the LATISM Awards are the top honor recognizing Latino achievement in the use of blogging, outreach, marketing, mobile and new media.

This year’s nominees were those with the most votes as selected by LATISM members who voted online from September 12 to September 30th. Starting today, thousands of Latinos around the US and Latin America will also help decide via votes who takes home a LATISM Award. The public has until October 30th to vote for the top nominees at

Winners will be announced on November 10, 2011 at the LATISM Awards Gala, to be held during the LATISM Annual Conference, in a ceremony sponsored by Toyota Motors USA. The ceremony will be broadcast live online; viewers at home will have a front row seat as the ceremony will be livestreamed.

Many of this year’s nominees represent the sweeping impact of Latinos in every aspect of Latino culture, particularly those who are taking strides in social media, from marketing to small business, from non-profit and civic work to community building. Finalists earning multiple nominations include Kmart, the Text4Baby mobile campaign and Univision.

“If you want to check the pulse of Latino burgeoning online culture, look no further than this year’s LATISM Awards nominees,” said Ana Roca-Castro, LATISM’s Founder and Chair. “Over the past year, these finalists have dominated the social media conversation, changed how the world looks at Latinos and their online savvy, and have created entire new categories for themselves and their businesses.”

List of nominees here 

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initatives include research, event sponsorships, and leadership training. A pioneering social media organization with over 140,000 members in its network, LATISM has been hailed as the most influential online movement in the new multicultural Web. To learn more about the Latinos in Social Media (LATISM) organization, visit

About the LATISM ’11 Conference
The LATISM ’11 Conference is LATISM’s centerpiece, fully bilingual event of the year. This national event will consolidate LATISM’s mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.


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