Friday, October 28, 2011

Latin America to reach 116.8 million mobile social network users by 2015, Pyramid finds

CAMBRIDGE, Mass., Oct. 26, 2011 /PRNewswire/ -- Mobile devices will become the platform of choice for accessing social networking sites in Latin America. In fact, if the mobile social network market continues to develop as it currently, the region can achieve 116.8 million mobile social network users by 2015, according to a new report from Pyramid Research.

Mobile Social Networks Set to Experience Rapid Growth as Mobile Penetration Rates Rise outlines the current state of mobile social networks in Latin America and the changes that Latin American operators and device manufacturer need to make to catch up with the developed world, where mobile social networking is increasing business opportunities. This report discusses those changes and how much progress LA operators have made thus far.

Latin America has an extremely high penetration of social network users: 96 percent of the online population accesses some social network in the region and that number is expected to grow to about 98 percent, or 229.1 million users in 2015. "With strong adoption of social networks and a culture that highly values the ability to be connected to others, Latin America provides fertile ground for opportunities and growth in mobile social networking," indicates Vinicius Caetano, Senior Analyst at Pyramid Research. In fact, many of the conditions that are key to mobile users getting the best use of their social network applications are already being met by operators. The recent deployment of 3G, new data plans offered by operators and the increasing popularity of smartphones are some important examples. "The right evolution on these fronts will soon place Latin America among the largest markets for mobile usage of social networks," says Caetano.

Mobile Social Networks Set to Experience Rapid Growth as Mobile Penetration Rates Rise is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download an excerpt or purchase the report here. For more information, contact Jarka Justova or Lorena Marani (for those in Latin America).
About Pyramid Research
Pyramid Research offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network, Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

About Light Reading communications Network
Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb, the global leader in technology media and business information.

SOURCE Light Reading Communications Network

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