Tuesday, October 18, 2011

How do you scale Social Media? Ask the Latinosphere

Oct 18, 2011 | by Giovanni Rodriguez

Latinos online are like a country. Let's call that country the Latinosphere, and let's try to understand its laws, its language, and its leaders. Do that, and you may get a better sense of how to leverage one of the most interesting phenomena in digital marketing: as a group, Latinos are growing faster than any other in the world we call social.

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