Wednesday, September 21, 2011

Why Oscar de la Renta is so “Haute” on Social Media

Sep 20, 2011 | by Lauren Indvik

That iconic American fashion house Oscar de la Renta has emerged as one of the leaders in social media marketing in its industry has proven to be something of a surprise. Leaders in progressive online marketing tactics tend to be those with vast marketing budgets or those who target young, digitally savvy consumers — not brands whose staple, as CEO Alex Bolen says, are $4,000 cocktail dresses.

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