Monday, September 19, 2011

Universal Music Group named Best in Cross-Channel Marketing for Email, Social Media Campaign

Sep 14, 2011

Global interactive marketing provider ExactTarget awarded Universal Music Group (UMG), the world’s leading music company, the Cross-Channel Marketing Campaign of the Year today for its integrated email and social media efforts for recording artist Lil’ Wayne.

The top honor in ExactTarget’s annual Subscribers Rule Awards, Universal Music Group’s award-winning campaign was selected from entries around the globe for its integrated Facebook and email campaign that added more than 6,000 Facebook fans and more than 400 email subscribers in less than three weeks. 

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month