Thursday, September 15, 2011

Knowing our consumers through their own stories: Hispanics and content creation

Sept 15, 2011 | by Maria-Gracia Inglessis

Content production and distribution are now accessible to most people everywhere. Thanks to modern communication technologies, those who used to be passive spectators are now becoming active creators. In the U.S., Hispanics are driving this change.

According to 2010 Forrester's report, "Social Media is Mainstream for Hispanics," this population is ahead of the curve in what it calls high-order activities. 

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