Thursday, August 25, 2011

Telemundo and Fan Appz partner to enhance of advertisers and leverage network´s growing 2.5 million fan base

August 25, 2011 |Partnership Further Expands Telemundo's Social Media Footprint Through Social@Telemundo.

Telemundo announced today it has partnered with Fan Appz, one of Facebook's Preferred Developer Consultants, to leverage the network's growing social media fan base, which currently exceeds 2.5 million fans, and offer clients another way to connect with target consumers.

"We are always looking for strategic opportunities that will expand our footprint in the social media landscape while enhancing our " said Borja Perez, vice president, digital media and integrated solutions, Telemundo. "This partnership with Fan Appz provides our Social@Telemundo team with the tools to exponentially grow our fan base and offer our clients an opportunity to tap into consumers across another lifestyle touchpoint."

Social@Telemundo will implement Fan Appz publishing tools to provide clients and sponsors with ways to reach and connect with consumers across Telemundo's social media platforms through exposure via custom content, sweepstakes, and promotions in addition to interactive and engaging activities such as quizzes, polls and custom tabs.

"Fan Appz is the leading provider of social media marketing solutions for entertainment, sports, and media organizations. We are thrilled to be partnering with Telemundo to provide an interactive social experience to the fast growing U.S. Hispanic internet audience of over 29 million people through Social@Telemundo," commented Jon Siegal, Fan Appz Founder and CEO.

This partnership also provides Social@Telemundo with vehicles to reward Telemundo fans with entertaining giveaways strategically tied to network initiatives. One recent example is the iPad giveaway pegged to the launch of Telemundo's original novela "Flor Salvaje."

Social@Telemundo, which launched in February 2011, focuses on delivering its fans across Facebook and Twitter interactive experiences tied to TV programming. With dedicated social media resources tied to each of Telemundo's shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband Series, "Telemundo Live," and mobile social initiatives, Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.

Over 29 million U.S. Hispanics are online, and U.S. Hispanic Internet audience growth outpaced total U.S. online population by 50%.* 84% of Hispanics have a broadband connection versus 79% of non-Hispanics.** Entertainment, particularly video, plays a critical role in Internet use among U.S. Hispanics, and the Hispanic community overindexes in this area compared to the general market. 37% of Hispanics watch video on the Internet compared with 31% non-Hispanics, while 42% of Hispanics watch entire TV shows online compared with 28% of non-Hispanics. Additionally, Hispanics overindex in their use of smartphones, with 45% adoption compared with 27% adoption among general market consumers.***

About Telemundo
Telemundo Communications Group, LLC & Subsidiaries ("Telemundo"), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and and ; and Telemundo Internacional, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages. 

Source: comScore October 2010; Forrester Hispanic Technographics® Online Omnibus Survey, 2009; Nielsen 2011
 

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