Wednesday, July 27, 2011 the online source for local business in the Twin Cities

July 26, 2011 | by Anthony Carranza | The Examiner

Minn. (MN)— the local business directory website catered to the Twin Cities and Metro Area, leverages strong community engagement through social media and claims to have the best business information in Spanish and English that is easily accessible online.

Founded and launched in January 2011, the idea of a dedicated Latino business directory stemmed from a conversation between the founder and President Manuel Collaguazo with several entrepreneurs from various industries within the community.

In an area of economic struggle it’s important to identify the demographics and understand social media behavior to find a list of potential clients to generate business.

The state of Minnesota undergoing major demographic changes in the last census, the Latino population grew 4.7 percent. In other words, a 74.5 percent increase in the last decade alone. This data standing on its own represents opportunities to start a business in the Twin Cities.

The president of saw an immediate opportunity to grow the business in the Latino community; while it capitalized on social media strategies that can make businesses more profitable.

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