Wednesday, July 20, 2011

Mayo Clinic launches Spanish-language healthcare social media initiatives

Mayo Clinic, a stalwart in healthcare social media, announced Tuesday it launched two social media sites in Spanish to target the Hispanic social media community (That first sentence, by the way, means “Are you feeling better?”). The sites will help connect Mayo’s Spanish-speaking patient base, which continues to be an important source of revenue for the health system.

About 30 percent of Mayo’s international patients are Spanish-speaking. Many American patients speak Spanish too, through Mayo officials could not say what percentage American Spanish-speakers are among their entire U.S. patient base.
According to the U.S. Census, 16 percent of the U.S. population is Spanish speaking, making them the largest minority. More and more companies are targeting them with focused communications strategies. In the 2011 TeleNoticias-Latino Wire Hispanic social media survey, 81 percent of respondents said they plan to increase their use of social media as part of their overall Hispanic marketing program next year.

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