Thursday, July 28, 2011

Kontagent announces partnership with global Latino social network Quepasa

SAN FRANCISCO, July 28, 2011 /PRNewswire/ -- Kontagent, the leading user analytics company, today unveiled a partnership with Quepasa, Latin America's only publicly-traded social network and gaming platform for the Latino community with 35MM members globally. Quepasa also recently merged with teen social network MyYearBook.com, another Kontagent customer.

Under the new partnership, Kontagent will be given exclusive rights to power Quepasa's casual game portal Quepasa Games with its kSuite user analytics platform. kSuite is Kontagent's powerful user analytics platform that drives deep behavioral insights and usage patterns enabling developers to make data-driven decisions on game development and tuning.

Under the new partnership, Quepasa Games will be able to leverage the kSuite dashboard to gain insights into arbitrary user segments through custom event tracking and path analysis. Armed with this deep level of data, its developers will be able to gain insights they need to optimize their games around critical player retention and engagement metrics.

The kSuite analytics solution solves the persistent problem application developers face today in processing and filtering through massive data sets to find the most actionable metrics and insights. By teaming up with Kontagent, Quepasa is now able to access the company's sophisticated scalable data processing and its best-practices framework for analyzing user data.

"We're proud to partner with Quepasa to offer kSuite to a wider group of game developers for the Latin American audience. We believe this deal will allow thousands of game developers to gain unprecedented levels of insights to optimize user experiences and drive higher ROI," said Jeff Tseng, co-founder and CEO of Kontagent. "With the explosion of online data, a data-driven philosophy is becoming a significant requirement for people at all levels of an organization. We will continue to bring to market the best products and services for our clients and partners."

About Kontagent
Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Kontagent is funded by ALTOS Ventures and Maverick Capital, with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Los Angeles and Toronto, Ontario. For more information, go to www.kontagent.com.

About Quepasa Corporation
Quepasa Corporation is a social media technology company which owns Quepasa.com, the leading online social network and game platform for the Latino community, Quepasa Games, a cross platform social game development studio, and Quepasa DSM, a cross platform social advertising and contest platform. Quepasa.com provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities. Quepasa is headquartered in West Palm Beach, Florida with offices in Miami, Los Angeles, Scottsdale, Hermosillo, Mexico, and Curitiba, Brazil. For more information about the company, go to www.quepasacorp.com, or join for free at www.Quepasa.com.

SOURCE Kontagent

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