Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced it will be hosting its first ever "Digital Influencers Event" on Wednesday, April 27th and extending into Thursday, April 28th, at Telemundo Studios in Miami, Florida.
"The launch of Social@Telemundo provides a new way to connect our audience and advertisers with social media, and our Digital Influencers Event is the perfect way to kickoff this very exciting initiative," said Peter Blacker, Executive Vice President, Digital Media and Emerging Business. "For the first time, influential bloggers will gain an intimate access to Telemundo Studios, the home of original programming for the full spectrum of U.S. Hispanics, bridging television with social interactivity."
The influential bloggers attending "Digital Influencers Event" will spend the first day meeting with Telemundo executives including Blacker, Don Browne, President, Telemundo and Borja Perez, Vice President, Digital Media and Integrated Solutions, who leads Social@Telemundo, as well as others. They will also attend a rehearsal for the upcoming 2011 "The Billboard Latin Music Awards Presented by State Farm", have lunch with Telemundo talent and conclude the day with a VIP party for Telemundo Studios produced, "RPM Miami", to air on mun2.
Day two of the event will include a studio tour for the bloggers, a red carpet experience at "The Billboard Latin Music Awards Presented by State Farm" and seats to the live show. Over the two days, the bloggers will have the opportunity to tweet and blog to the audiences the various sessions taking place.
Social@Telemundo, which launched in February 2011, focuses on delivering its fans across Facebook and Twitter interactive experiences tied to TV programming. With dedicated social media resources tied to each of Telemundo's shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband Series, "Telemundo Live", and mobile social initiatives, Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.
Telemundo Communications Group, LLC & Subsidiaries ("Telemundo"), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and