Friday, April 22, 2011
Reaching the Hispanic Market Through Social Media
PR professionals think social media is important for reaching Hispanics, though less than half currently use it
PR professionals consider social media just as important for reaching Hispanic markets as it is for reaching mainstream markets, yet less than half are currently using social media to do so.
Hispanic-focused PR company TeleNoticias and LatinoWire surveyed PR professionals in conjunction with the Hispanic Public Relations Association (HPRA), Hispanicize, HispanicAd.com and Survey.com. The survey found the same percentage of respondents, 69%, viewed social media programs as somewhat or very important for reaching both Hispanic and mainstream audiences.
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