Tuesday, April 5, 2011

The Nation’s Largest Auto & Home Insurer Announces the Launch of State Farm® Latino on Facebook

· Establishes a new way for Latino’s to connect with State Farm in either English or Spanish.


· This site offers Facebook users opportunities to participate in polls, share ideas or express opinions on topics that are important to the Latino community.


· To inaugurate this page, State Farm Latino will focus its online community engagement efforts around the upcoming 2011 Latin Billboard Awards in Miami, FL, on April 28th.


Bloomington, Ill (April 5, 2011)— The nation’s largest auto and homeowners insurer announces the launch of State Farm Latino, a new social networking page for Latino’s on Facebook (www.facebook.com/statefarmlatino).


State Farm is the first national insurance company to create a bilingual page for Latinos who subscribe to this social networking site.


“Due to the increasing number of Latino’s who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice,” said Tim Van Hoof, State Farm director of marketing.


To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominee’s, presenters, and performers leading up to the Latin Billboard Awards on April 28th.


This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.


State Farm is the title sponsor of the 2011 Latin Billboard Awards. The show will air live on the Telemundo Network on April 28th.


About State Farm®:
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. Our 17,800 agents and more than 66,000 employees serve 81 million policies and accounts – more than 79 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent company of the State Farm family of companies. State Farm is ranked No. 34 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.

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