Friday, April 8, 2011
Hispanicize and Univision Unite to Launch First of Its Kind National 'Latino Social Media for Social Good' Program
Announced at Hispanicize 2011, the second annual public relations and social media conference, the "Latino Social Media for Social Good" initiative consists of free Hispanic social media and communications trainings for non-profits to be held at Univision offices in Chicago, Dallas, Houston, Los Angeles, Miami, New York and Washington D.C., starting in June 2011.
"This amazing program will empower non-profits with the communications tools they need to radically improve the way they serve Latino communities," said Manny Ruiz, founder of Hispanicize. "Through this program Hispanicize and Univision this year alone will help hundreds of non-profits that normally can't afford to get this type of professional development."
"At Univision we have seen the power of social media and how Hispanic America has embraced these platforms across Univision.com's 'Foros' and 'Mi Pagina' as well as on Facebook and Twitter," said Cesar Conde, president, Univision Networks. "Our goal is to empower the non-profit community by tapping into the tremendous opportunity of leveraging social media to achieve their goals."
Univision's social media presence as part of its comprehensive engagement strategy includes Univision Interactive Media's platforms on Univision.com 'Foros' (Forums) and 'Mi Pagina' (My Page) - as well as Twitter and Facebook pages. The dedicated Univision channel on YouTube features Network and Interactive programming, as well as public service announcements. On Twitter, Univision Network's signature programs such as "Premio Lo Nuestro" and "Premios Juventud" and related topics were trending the nights of the shows; with #premiolonuestro and "Premios Juventud" being the #1 trending topics worldwide the evening of their respective broadcasts. Additionally, Univision has created live interactive experiences with Facebook during live online streaming of events, most recently during the broadcast of its education town hall with President Obama, "Es el momento – El Presidente, Los Hispanos y la Educacion," and last year with the 2010 FIFA World Cup™ matches.
In collaboration with Univision and the Hispanic Public Relations Association (HPRA), "Latino Social Media for Social Good," will feature social media tools training for Facebook, Twitter, blogs and traditional media relations and media training.
Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers. The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Angela Sustaita-Ruiz, Publisher of the Hispanic PR Blog and Louis Pagan, Co-Founder of LATISM and Publisher of Latino Rebranded. Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers. To follow Hispanicize.com on its Facebook fan page, visit www.facebook.com/hispanicize or on Twitter @Hispanicize.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the premier media company serving the U.S. Hispanic community. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/.
About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org/.
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