Friday, March 4, 2011 Platform Launched to Provide Marketers and Latino Bloggers With Comprehensive Social Media Content and Marketing Resources

Platform also includes array of social media services for agencies and brands

MIAMI, FL (February 22, 2011) – was officially launched today in beta to provide Hispanic marketers and Latino bloggers with the social media industry’s most comprehensive array of news content, “How to” stories, webinars and social media services.

The Hispanicize platform and its daily newsletter were built by the award-winning Los Angeles-based Sensis Agency. The beta web site is being refined over the next several months as continues to roll out additional features and tools to better connect marketers directly with bloggers, a key attribute of the platform.

“Through this platform, the incredible trust we enjoy in the industry and our annual social media conference, is well positioned to help innovate the Latino social media industry for years to come,” said Manny Ruiz, CEO of Hispanicize, organizer of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference and publisher of the parenting blog, PapiBlogger.

A 360-Degree Approach to Content
Among the regular content that will be featured on the site will be columns by thought leaders, industry news, technology reviews, webinars and a powerful directory of Latino bloggers. A large percentage of content is also being generated in English and Spanish to help Latino bloggers improve their blogs, connect with brands directly and make money. Bloggers’ own news and product reviews will also be regularly featured on the site in a reviews section meant to spotlight their work.

“We’re approaching the industry with a full 360 degree view that encompasses both the needs of marketers and the needs of all Latino bloggers,” said Louis Pagan, Hispanicize managing partner and co-founder.
Hispanicize’s Marketer Services

In addition to publishing content, Hispanicize provides marketing agencies and brands with a broad menu of Hispanic social media consulting, training and campaign management services.

Among the company’s services are:

- Strategy development
- Latino Blogger Outreach/Influencer Services
- Campaign project management
- Brand and messaging platforms
- Latino Social Media Training
- Competitive analysis
- Blog Coaching
- Social Media Management
- Social Media Job Posting Service
- Online Reputation Assessment / Monitoring

Effective immediately will take over all publication of editorial content that its sister website the Hispanic PR Blog has been regularly publishing about Latino social media for two years, including the annual Hispanic Social Media Guide.

About Hispanicize
Co-headquartered in New York and Miami, Hispanicize is the complete resource for Hispanic social media marketers and Latino bloggers. The company was co-founded by Latino social media thought leaders Manny Ruiz, Louis Pagan and Migdalia Rivera.

The company’s management team has co-founded several well established, media companies and organizations, including: Hispanic PR Wire, Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, Hispanic Digital Network, the Hispanic PR Blog, LATISM, Latino Rebranded and Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers. In addition to editorial content, the company also offers a variety of paid Hispanic social media consulting and training services.

To follow on its Facebook fan page, visit  or on Twitter @Hispanicize. The Hispanicize hashtag is #HISPZ.

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