Friday, March 4, 2011

Hispanicize 2011 - Trailblazing in the Hispanic Digital Communications, PR, and Social Media Universe

Hispanicize 2011 Sets Precedent as First National Conference to Host Nation’s Latina and Latino Bloggers

MIAMI, FL - Get ready for Hispanicize 2011. The Hispanic Public Relations Association (HPRA), the Public Relations Society of America (PRSA), Hispanicize and the Hispanic PR Blog have unveiled an exceptional roster of Latino social media industry leaders, bloggers and sessions to be featured at Hispanicize 2011, the Second Annual Hispanic PR & Social Media Conference, April 6-8 in Hollywood, CA.

The conference’s unprecedented agenda will feature a total of 30 professional development sessions with more than 70 speakers and panelists over three full days, a 360 degree approach to public relations and social media. The 2011 conference is also blazing a trail by becoming the first national conference to bring all major Latina and Latino bloggers together, a major component that’s reflected in the agenda.

“We are very proud of the top-notch agenda, industry speakers and Hispanic bloggers that we’ve assembled to reflect the full spectrum of Latino social media marketing today,” said Lourdes Rodriguez, president of HPRA’s Los Angeles chapter.

“Hispanicize 2011 builds on last year’s conference with an even more robust focus on Latino social media and helping brands connect with bloggers,” said organizer Manny Ruiz, CEO of Hispanicize and the publisher of the Hispanic PR Blog and PapiBlogger. “The breadth and depth of speakers, professional development sessions and bloggers we’re gathering is exactly what brands told us they want.”

Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from leading corporations and organizations such as Pepsico, Unilever, Nestlé, General Mills, Sprint, McDonald’s, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe’s, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others. (See most recent list of speakers here).

The conference provides the right mix of PR best practices with the latest on social media strategies. Here is a sampling of the agenda. For a full agenda, registration information and more information please visit 

• “The U.S. Census Count: The Amazing Marketing Story Behind It and What the Results Reveal About Hispanics”
• "Sí, I Blog Too: Getting to Know the World of Spanish-language and Bilingual Bloggers"
• "How to build, manage and engage communities of Hispanics on Facebook to drive ROI"
• "Half-Day Blogger Training: How to Transform Yourself Into the Ultimate Latino Brand Ambassador"
• "2011 Industry Leaders Forum: Marketing Leaders Look at the State of Hispanic PR and Social Media"
• “Taking Health Education to the Hispanic Community: A Multi-platform approach to answering the most asked questions”
• “The Deficit of Diversity in Communications and the Best Practices to Change It”
• “Marketing To Gaytinos: Understanding The U.S. LGBT Latino Consumer”
• “Niña, You Look Maavelous! Meet the Fashion and Beauty Latina Bloggers”

The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero (Microsoft / Xbox); Octavio Navarro (Ford Motor Co.); Cristina Alfaro (McDonald’s); Russell Bennett (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero (Southwest Airlines); Hector Galvan, (Sprint Nextel); Clara Carrier (Ronald McDonald House Charities); Lourdes Rodriguez (Hispanic Public Relations Association – LA and VPE); David Henry (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer (Fleishman Hillard); Jose Villa (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste (VPE Public Relations); Armando Azarloza (The Axis Agency); Romina Bongiovanni (Edelman Multicultural); Zandra Zuno (GolinHarris Confianza); Rory Lassanske (Mamá Contemporánea); Jennifer Hutcheson (Mami2Mommy); Joscelyn Ramos (Mami of Multiples); Rosa Alonso (My Latino Voice); and Lance Rios (Being Latino Facebook Fan Page).

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