Tuesday, March 15, 2011
Bonadea Taps Sensis to Introduce Line of aguas frescas
Sensis was selected as agency of record (AOR) by Bonadea (www.bonadeadrinks.com/) to help the maker of aguas frescas raise awareness of its products. The goal is to target young adults - both Hispanic and non-Hispanic - who want authentic, ready-to-drink aguas at a time when major food conglomerates are trying to break into the market.
Bonadea's aguas are sweetened naturally with agave nectar which is indigenous to Mexico. The flavors - jamaica, tamarindo, guayaba, and mango - offer an alternative to the mass market sodas that currently permeate the market.
"The big beverage companies are coming out with their own products, but like everything else they do, it will be a mass-produced and a mass-marketed effort that has none of the authenticity of Bonadea," said Co-Founder Arnulfo Ventura. "Sensis understands the market we are trying to reach and knows to reach them takes more than some manufactured Latino credibility. It requires authenticity."
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