Monday, February 28, 2011

Latin American startup gets $1.3M for 3D social gaming

Zio Studios, a 45-person animation and gaming startup based in Bogotá, Colombia, has announced that local venture capital firm Promotora, has invested $1.3M in the company in a first round of institutional funding. According to CEO Alejandro Gonzalez, the new funding will allow Zio Studios to execute on its vision of combining social media and 3D gaming.


Zio Studios includes post-production and animation divisions as well as a gaming unit called Brainz, which recently released a public beta of Social Street Soccer for Facebook. Though untested, some game publishers such as RockYou, with its recent acquisition of TirNua, are pursuing a similar vision of combining 3D gaming and social media.


Though social games have been popular with casual gamers, Gonzalez says there is a sizable market for players looking for something that combines the advantages of social media with the immersive experience of 3D games. Zio Studios plans to launch games that can be played on a multitude of platforms, including mobile devices.


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