Monday, January 10, 2011

US Hispanics among fastest growing social media

Social media use is growing among US Hispanics.

Businesses using parcel delivery and courier services can use social media to reach a growing demographic audience in the US.

The US Hispanic population is one of the fastest growing groups embracing social media, according to Joe Kutchera, author of the book Latino Link.

"Many research companies and marketers say that social media is often the gateway to Hispanics and the media," he told the Huffington Post.

"Therefore, marketers need to address what content on their websites is helpful to their Hispanic consumers."

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