Tuesday, January 11, 2011
How Latinos Will Use Social Media to Change the World
A Peruvian teen rushes home after school, jumps online and is connected with his popular Facebook fan page and his hundreds of fans. Hispanics on Twitter use the “#latism” hashtag, Latinos in Social Media, to watch the conversation about anything and everything Latino. A restaurant specializing in "Nuevo Latino" cuisine uses Foursquare and Facebook check-ins to contribute to the buzz and make it a neighborhood hit.
Forget the digital divide. Latinos impressive adoption of social media and mobile phones is having a real impact on everything from finding a job to running a small business.
“Latinos are displaying what I like to term the technology paradox,” said Louis Pagan, managing partner of social media company Hispanicize and co-founder of Latino focused non-profit LATISM.
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