Thursday, January 13, 2011

Consumer Trends for 2011 Are A Shoe-in

By Lee Vann, MediaPost


I recently came across a thought-provoking briefing by Trendwatching.com in which it predicts consumer trends for 2011. As I read the brief, I was fascinated by how right-on it is and how Hispanics lie at the center of many of these trends. For this post, I have highlighted the consumer trends I feel will be most impacted by Hispanics.

1. Random Acts of Kindness

Social media has created a window into the needs, wants and complaints of consumers. This, combined with the general feeling of consumer disgust brought on by the recession, creates an opportunity for brands to bestow random acts of kindness on their customers.

Marketers looking to capitalize on this trend should consider Hispanics. Not only do they represent over $1 trillion in buying power, they are also at the bleeding edge of social media. Random acts of kindness that reward both the individual and the collective Hispanic group will pay off handsomely for brands.


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