Wednesday, December 15, 2010
Quepasa and Sony Pictures Television Ad Sales Partner Under New Quepasa DSM Reseller Agreement
WEST PALM BEACH, FL--(Marketwire - December 15, 2010) - Quepasa Corporation (OTCBB: QPSA), creator and operator of the popular online social network for the Latino community, Quepasa.com, has signed a reseller partnership agreement with Sony Pictures Television Ad Sales Latin America (SPT Ad Sales) for Quepasa DSM, the company's distributed social media advertising platform.
SPT Ad Sales is one of the premier advertising sales companies in Latin America, handling nine commercial cable television networks, SET, AXN Animax, A&E, BIO, Casa Club, E!, MGM, and The History Channel, as well as on air and digital assets. Under this new partnership, SPT Ad Sales will offer Quepasa DSM to its advertiser base in Latin America.
"Quepasa DSM represents a new and innovative advertising solution for our customers and marketing partners," said Irving Plonskier, senior vice president of SPT Ad Sales. "We're excited to be rolling out Quepasa DSM this fall under the banner of Sony Pictures Television."
This marks the first reseller agreement for Quepasa since it introduced the unique Internet advertising platform a little more than a year ago, and follows more than $7.3 million in DSM campaigns successfully implemented so far this year. The partnership also represents the first integrated, cross-media platform expansion of Quepasa DSM.
John C. Abbott, CEO of Quepasa, commented: "This new partnership with SPT Ad Sales is a major leap forward for our distributed social media advertising solution, as well as represents another major milestone in the execution of our strategic plan to monetize our fast-growing user base and unique online platform for the Latin American community."
Key elements of the reseller agreement include:
SPT Ad Sales now has a turnkey, proven online advertising solution to offer its Latin America cable TV clients as part of an integrated cable TV/Internet ad package;
Quepasa gains an extensive international sales network in its target markets through which it can leverage both its proprietary DSM technology and fast-growing Quepasa.com user base;
SPT Ad Sales will be able to include Quepasa DSM as part of an integrated sponsorship opportunity for its advertisers, which would be broadcast-linked to online promotions powered by Quepasa DSM; and
Quepasa DSM promotions can be embedded in SPT Ad Sales' online properties as a "Powered By Quepasa" iFrame, so it can promote and drive traffic to the Quepasa DSM offering.
"We believe SPT Ad Sales and their customers across the Americas will benefit from this proven DSM product that continues to gain traction with advertisers and brands seeking to deliver their brand message across all social media properties," added Abbott. "We expect that this offering will become increasingly attractive and effective for our DSM clients and resellers, as well as more fun and engaging for our members, as we continue to roll out new social gaming initiatives over the coming months."
Quepasa DSM is a proprietary Internet advertising software platform that promotes highly viral advertising campaigns across major social networks. It engages users via sweepstakes or contests that select winners based upon who virally promoted the campaign the most overall. The platform leverages the simple use of viral widgets and sharing tools to spread the campaign message. This results in personalized advertisements and brand messages received from friends and family, which has a greater impact upon a viewer than other forms of Internet ads.
The strong, viral-driven growth of Quespasa.com user base continues to reach record levels. In November, membership increased by nearly 2.3 million to total more than 25 million registered members. Quespasa.com averaged more than 75,000 new users per day in November versus 66,000 in October.
About Sony Pictures Television Ad Sales
Sony Pictures Television Ad Sales Latin America (SPT Ad Sales) is a division of Sony Pictures Television Latin America. Headquartered in Miami, SPT Ad Sales oversees all advertising sales in Latin America on behalf of Sony Pictures Television's branded television networks -- SET, AXN and Animax, as well as some of the region's other premier networks -- A&E, BIO, Casa Club, E!, MGM and The History Channel. SPT Ad Sales Latin America, led by Irving Plonskier, has operations in Brazil, Mexico, Panama and Miami (Pan Regional).
About Quepasa Corporation
Quepasa Corporation (OTCBB: QPSA) owns Quepasa.com, one of the world's largest and fastest growing trilingual Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities. Quepasa Corp. is headquartered in West Palm Beach, Florida with offices in Miami, Los Angeles, Scottsdale, and Hermosillo, Mexico. For more information about the company, go to http://www.quepasacorp.com/, or join for free at http://www.quepasa.com/.
Cautionary Note Concerning Forward-Looking Statements
This press release contains forward-looking statements including our plans to monetize our user base and continued roll out of our social games. Forward-looking statements can also be identified by words such as "targets," "expects," "believes," "anticipates," "intends," "may," "will," "plan," "continue," "forecast," "remains," "would," "should," and similar expressions. Forward-looking statements are based on current expectations, are not guarantees of future performance and involve assumptions, risks, and uncertainties. Actual performance and results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include contractual difficulties in acquisitions and expanding our social game platform.
Further information on our risk factors is contained in our filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2009. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise.
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