Tuesday, December 14, 2010
The Long Tail of Latinos on Twitter
A study by the Pew Research Center's Internet & American Life Project confirmed what a lot of us in the Latino marketing community have known. Latinos index higher than any other group on Twitter. In a survey conducted last month - running up to the Thanksgiving holiday - 18 percent of Latino respondents who spend time online have a Twitter account, versus 13 percent of non-Hispanic blacks and 5 percent of non-Hispanic whites.
Looking at these and other numbers, many people will ask, "what is it about Latinos - are they more social?" But for marketers, there's a more immediate, perhaps mundane question: "how do you effectively engage Latinos on Twitter, one of the fastest growing segments on one of the fastest growing networks?"
The question is a lot less simplistic than it sounds. For many marketers today, the raw numbers that characterize the Latino market have gotten more visibility than the soft science that experts use to build meaningful plans for engagement. This is the world of the social Web, and a fascination with the long tail of Latinos alone will only get you so far. What's required here is a bit of work, though not so much work that it should discourage anyone. It's just a different kind of work - social work, if you will. Here's a simple approach that has worked well for many people who are new to the Latino Twitter community. It worked for me. Though I've been on Twitter since the early days, I've been a resident of the Latino Twittersphere for little more than a year.
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
New social media sites and apps seem to pop up faster than you can say "Snapchat," as Americans spend more time than ever befor...
Thursday, July 21, 2011 | By Crissa Shoemaker DeBree MyYearbook.com, the New Hope-based social networking site focused on teens, will be so...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo