Wednesday, December 1, 2010

In Search of Latinos Online

By Gustavo Razzetti.


It seems that location-based technology is still on its early adoption phase according to Pew Internet. Interesting to note that, on the other hand, it found that Hispanics over-index in the use of geo-social services like Foursquare.com or Gowalla.com (10% compared to only 4% of the total wired population) confirming the growing influential role of Latinos online.


Current research also shows that Latinos are avid cell phone users as well as heavy “downloaders” (music, video, etc) more so than the total population, tend to be more active in social media networks and more receptive to online ads.


In the past, we had a harder time convincing clients to target Latinos online. Now with all these powerful facts and findings, it is a no-brainer. It’s time to move the conversation beyond the “are Latinos online?” question.


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