Wednesday, December 8, 2010

Batanga Network Becomes the First Hispanic-Focused Network to Join the Network Advertising Initiative

Top-Ranked Network Committed to Development of Industry Best Practices for Rapidly Growing Hispanic Online Market


MIAMI, FL--(Marketwire - December 8, 2010) - Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced its membership in the Network Advertising Initiative (NAI), a self-regulatory association representing companies in the online behavioral advertising marketplace. To date, Batanga Network is the only Hispanic-focused online network to have joined the NAI.


As a member of the NAI, Batanga Network commits to abide by the NAI's self-regulatory principles for online behavioral advertising, a code of conduct that has governed members of the trade association since 2000. The NAI's goal is to promote online transparency and choice that fosters both the protection of consumers' privacy interests and the benefits of online advertising.


With marketing dollars increasingly shifting toward targeting the Hispanic community, precision and relevance are increasingly important. The understanding of this community is what has consistently positioned Batanga Network at the top of comScore's ranking of Hispanic networks since the company's inception in 2009 with over fifteen million unique visitors per month.


"At Batanga Network, we have been working to do everything in our power to ensure that our efforts to provide advertisers with the most relevant online placements meets consumers' expectations," said Rafael Urbina, chairman and CEO, Batanga, Inc. "We see membership in the NAI as an important part of this process. For example, the NAI's opt out platform provides consumers with a single place where they can review their status in all major networks and opt-out of any targeting, if they so choose."


Recently, there has been growing concern and awareness among consumers and lawmakers regarding the need for easy-to-use tools that allow consumer choice about behavioral advertising. The industry has recognized the need for continued development of best practices to promote consumer confidence and trust.


"We are continuously working with members such as Batanga Network to promote and protect responsible online marketing practices," said Charles Curran, executive director of the NAI. "As an organization, we strive to protect consumers' privacy by developing standards and policies that reward responsible marketing. We welcome Batanga Network to the NAI and applaud their efforts to promote responsible data use and the long-term growth and viability of the Internet."


"As the Hispanic community continues to be a top target for brands and marketers, the inclusion of Batanga Network on the NAI list of member networks is the next step in gaining recognition for this large portion of the US population," said Urbina. "We are happy to be a part of the NAI and look forward to working with other networks to promote self-regulation that provides consumers with meaningful choices about online behavioral advertising."


About the NAI
The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit http://www.networkadvertising.org/.


About Batanga, Inc.
Batanga, Inc. is the leading U.S. Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and all demographics. Utilizing market exclusive targeting technologies, the network effectively aggregates and delivers online audiences within culturally relevant online environments. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami, New York and Mexico City. For more information visit http://www.batanganetwork.com/.

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