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Is 2011 set to be the “year of Facebook,” even among search marketers? Based on what US advertisers told search marketing agencyCovario, it’s definitely the year of social.
Search marketers have discovered how social media marketing can help build their search engine optimization efforts, and respondents to the Covario survey said their No. 1 priority for SEO next year was integration with social media programs. According to the report, “leveraging social media for scalable link-building efforts is a major initiative for advertisers.”