Tuesday, November 9, 2010

Intertainment Media Division itiBiti Enters Strategic Relationship with US National Multi-Platform Media Firm Cross MediaWorks

NEW YORK, NEW YORK and TORONTO, ONTARIO--(Marketwire - Nov. 9, 2010) - Intertainment Media Inc. (TSX VENTURE:INT)("Intertainment"), a leading provider of white label social media and engagement technologies, is pleased to announce that its wholly owned division, Itibiti Systems Inc. ("itiBiti"), has entered into a strategic relationship with US National multi-platform media firm Cross MediaWorks ("CMW"). CMW will provide sales support and services for itiBiti through its extensive roster of networks, clients, agencies and programming platforms. itiBiti and CMW will work together to develop itiBiti programs and other Intertainment Media applications for CMW and its clients.

The relationship will allow Cross Mediaworks and its divisions to bring the itiBiti platform to a wide range of business verticals including local television station groups allowing them to increase their local share of voice as well as aggregate social media tools, while providing them opportunities to capture incremental local market digital revenues.

As part of the strategic relationship and achievement of business milestones, the Company has issued itiBiti common share purchase options to CMW at $2.70 per common share giving itiBiti an effective pre-exercised value of $27 Million USD.

FREE to download & use, the itiBiti application gives consumers instant access to an exclusive mix of services, content, promotions and communications right from their computer desktop as soon as its turned on. Users can talk for FREE with friends and family across North America courtesy of the built-in phone, join thousands of fans on Facebook and Twitter, and stay current with exclusive branded content and take part in promotions and offers.

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