Thursday, November 11, 2010

3 Reasons You Should Care About Multicultural Social Media & 3 Tips for Multicultural Social Media Success

By Kety Esquivel, The Huffington Post.


Multicultural is the anti-thesis of the become like us phenomena. It turns assimilation on its head, upside down.


Multicultural: According to Webster of, relating to, reflecting, or adapted to diverse cultures.


Diverse: According to Webster, the condition of having or being composed of differing elements : variety; especially * : the inclusion of different types of people (as people of different races or cultures) in a group or organization.


By its very definition Multicultural Social Media looks at difference and acknowledges, we are not all the same. There are cultural, linguistic and identity politics that drive us. They inform our purchasing behaviors and preference. They have an impact on how we relate to each other and the world.


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