Friday, October 15, 2010

Corona Light Aims To Be 'Most Liked'

Crown Imports' marketing push to make Corona Light the beer of choice for active men and women ages 21 to 29 is moving into social media, with an ambitious Facebook initiative that includes featuring fans' photos on a 150-foot digital billboard in Manhattan's Times Square.


The program, from the brand's digital agency of record, Pereira & O'Dell, frankly declares its goal of making Corona Light the "Most Liked Light Beer" on Facebook.


The efforts to woo active young adults to sign on as fans on the brand's Facebook page span display ads, digital out-of-home, search marketing and other social media. The digital media strategy, created by Horizon Media, includes roadblocks designed to drive consumers to the Facebook promotion from Break.com, NFL.com and other sites popular with the demographic.


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