Tuesday, August 3, 2010

Study: Social Media Takes On Email

What sucks Americans' time? Social networks top the list, followed by online gaming, according to a study released Monday by The Nielsen Co.


While social networks make some less productive, and others consider them the first source for news and information, Americans spent 43% more time on social networks in June, compared with the same month in the prior year. The 22.7% increase in time spent on social networks ate into time spent on older technologies such as email and instant messaging. In fact, the uptick in social networks led to the 28% and 15% declines in email and instant messaging, respectively.


The research -- What Americans Do Online -- revealed that Americans spend 36% of their time communicating and networking across social networks, blogs, personal email and instant messaging. Nielsen conducted the study by monitoring daily surfing habits of 220,000 people in the U.S.


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