Wednesday, August 11, 2010

MySpace Chooses Pereira & O'Dell to Help Relaunch Site

NEW YORK (AdAge.com) -- MySpace has chosen Pereira & O'Dell as the agency to help market the site's relaunch later this year, according to multiple industry executives. The hire of the San Francisco-based shop comes as the struggling social network unleashes a late-in-the-game effort to win back market share from the likes of Facebook and Twitter.


Pereira & O'Dell -- which was named Ad Age's Small Agency of the Year last month -- beat three other agencies vying for the business: Droga 5 and Bartle Bogle Hegarty, both in New York, and Goodness Manufacturing, Los Angeles. Agency representatives either couldn't immediately be reached for comment or declined to comment.


Ad Age first reported MySpace was on the hunt for an advertising agency in June, ahead of its fall launch of a revamped site and a new logo.


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